Privacy Policy

Last updated: 1 June 2026

Introduction

Caribou Flow ("we", "our", "us") is committed to protecting your privacy. This policy explains how we collect, use, and safeguard your personal information when you use our website and services.

We are registered in England and Wales and operate from 47 Whiteladies Road, Clifton, Bristol BS8 2LS, United Kingdom.

Information We Collect

We collect information you provide directly:

  • Name and contact details when you make an enquiry or booking
  • Driving licence information when you hire a vehicle
  • Payment card details processed through our secure payment provider
  • Communications you send to us

We automatically collect:

  • Device and browser information
  • IP address and approximate location
  • Pages visited and time spent on our website
  • Referral source

How We Use Your Information

We use your information to:

  • Process bookings and provide our car hire services
  • Communicate with you about your enquiries and bookings
  • Verify your identity and driving eligibility
  • Process payments and refunds
  • Improve our website and services
  • Comply with legal obligations
  • Send marketing communications (with your consent)

Legal Basis for Processing

We process your personal data on the following bases:

  • Contract: Processing necessary to fulfil our agreement with you
  • Legal obligation: Processing required by law (e.g., fraud prevention)
  • Legitimate interests: Processing for our business purposes where balanced against your rights
  • Consent: Processing based on your explicit consent (e.g., marketing)

Data Sharing

We share your information with:

  • Payment processors to handle transactions securely
  • Insurance providers as required for vehicle cover
  • IT service providers who help us operate our systems
  • Legal authorities when required by law

We do not sell your personal information to third parties.

Data Retention

We retain your personal information for:

  • Booking records: 7 years (legal requirement)
  • Marketing preferences: Until you withdraw consent
  • Website analytics: 26 months
  • Enquiries (no booking): 2 years

Your Rights

Under UK data protection law, you have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Object to processing
  • Data portability
  • Withdraw consent

To exercise these rights, contact us at [email protected].

Security

We implement appropriate technical and organisational measures to protect your personal information. This includes encryption, secure servers, and staff training. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

Contact Us

For privacy-related enquiries:

Caribou Flow
47 Whiteladies Road
Clifton, Bristol BS8 2LS
Email: [email protected]

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.